Since 2018, Systems & Strategy has helped craft custom back-end workflows and set up the tech YOU NEED to automate all the digital paperwork, client communication, and busy work.

Strategy-infused automation to run your company with ease.

Failproof Your Business with...

As a business owner, I understand feeling overwhelmed and overworked. I've been there! I was a professional photographer for almost a decade.

Photography was my first passion, but 80% of my work was spent away from my family, glued to a screen managing endless client tasks & communication. Burnt out and not knowing there was a solution to automate my back-end busywork, I closed my doors on my dream business.

Today, I aim help you keep that creative fire that inspired you to start your business so you don't throw in the towel on what you worked so hard for.

Meet Caitlyn

systems nerd, donut lover, aspiring beach bum


While the setup is collaborative, I keep things as easy and seamless as possible for you. After a business mapping call, I create a customized map to build out your dream client experience while allowing your admin tasks to be on autopilot.

02. Automations

Complete the application form. This allows me to get to know your business and ensure we are a good fit. If your application is accepted, you will receive a link to book a call with me.

01. Consultation

Say goodbye to your life of overwhelm and hello to time and freedom. You will receive everything needed to get started using your new system setup and some fun bonuses for you and your team.

03. Celebrate


"She was so patient and understanding of my frustrations. I never would have figured out the new smartfiles without her step by step help. I will definitely be calling on her in the future!"

"Caitlyn was
a dream!"


"To make sure that I fully understood what we were building together. I will recommend her to anyone that is looking for services like this. Thank you again, Caitlyn. You are a ROCKSTAR!"

"She went above and beyond"

Joanne W

"To Systems & Strategy. Caitlyn worked quickly and diligently to get my workflow(s) set up for my business. She was in constant communication, extremely professional, and walked me through every step of the process." 

"I struck gold when a friend referred me"