Our mission is to help you plant all the seeds of an efficient system, nurture your workflows to blossom, and create a client experience as smooth as a sandy beach stroll (and maybe even as calming as a gentle ocean breeze).

YOUR SECRET WEAPON
to BUSINESS AUTOMATION

For almost a decade, I chased sunsets and captured breathtaking moments around the world as a photographer. The business side, though? That was like a runaway film reel – tangled, chaotic, and frankly giving me some serious OCD tendencies.

Unruly workflows? Check. Overflowing inboxes? Double check. Lack of systems that made me want to bury myself in the sand under a giant umbrella (don't worry, I never did!). It was overwhelming, to say the least.

But here's the good news: You don't have to be a productivity wizard to conquer chaos. That's where I come in as your workflow windsurfer!

It's time to escape the overwhelm and embrace business paradise!

I combine my passion for streamlining systems (think Marie Kondo meets business automation with a healthy dose of kombucha-fueled creativity) to cultivate custom solutions for your unique business needs. Even if you talk as fast as I do (and believe me, that's saying something!), I can help you tame the overwhelm and build systems that are smooth sailing.

caitlyn gray


let's do it

A Little More About Me ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨ A LITTLE MORE ABOUT ME ✨  

Waking up one morning with a gap-toothed grin – the adult kind, not the adorable-kid kind. This might explain my borderline-obsessive brushing routine and why I indulge in the occasional splurge on a ridiculously expensive electric toothbrush (adulting is fun, right?).

the fear

Currently, I am an Iowa captive. It’s a sensitive subject because my true love language is laying on the beach, drenched in the sun, and sipping on kombucha (my current faves are GTS Lemon Berry and Kevita Mango Lime – yum!).

the beach

During a particularly busy season in this business, life threw a beautiful curveball: an early arrival of my youngest daughter along with an unexpected Down Syndrome diagnosis. Since her birth she taught me the invaluable lesson of slowing down and embracing true contentment in the present moment – a skill that now allows me to be a more mindful entrepreneur and mother.

the why

My dream is to become a sourdough baking extraordinaire, but let's just say my starter has a mortality rate that rivals the Hunger Games arena. Maybe automation can help with that too?

the dough

Everyone has their quirks...
here are a few of mine.

I Need you!

Get you out from behind your desk and back to the creative things that make your heart sing. You didn’t start your business to constantly be stuck in the mundane.

My mission: