I’ve been in your shoes…so I make it my mission to help save you hours of frustration and overwhelm working on backend biz tasks. At the end of the day, getting organized and automated will give you back your time and sanity of which we could all use a bit more of.

Caitlyn GRAY

Dubsado Expert, Honeybook Educator,
CRM + Systems addict
Welcome to my humble corner of the internet. If this is our first time meeting, you will find out I am a bit OCD, people say I talk too fast, and many times I trip over my own shadow.
For over 7 years, I was a professional photographer dying on the inside because I was spending hours and hours on mundane client tasks, finding lost paperwork, and making sure everything was in place. Obviously, I had either never heard of implementing a system/CRM or I was too stubborn to say I couldn’t do it all.
I was so worked up, that one day I just threw in the towel and walked away from a business I once loved. Later down the road, I realized, I was not the only one that struggled to do it all and found my passion in systemizing and strategizing for small female-owned businesses.
Being able to help organize your backend customer admin work while creating an unforgettable client experience makes my heart sing! If you are looking to get out from behind your desk and implement a new system + strategy, you are in the right place.


A World Traveler

As a photographer, I was able to travel around the world several times photographing for nonprofits. My work has also been published both locally and internationally.

A Kombucha addict

If you haven't tried it, stop what you are doing and go grab a bottle.

Afraid of...

Getting my teeth knocked out or losing my right arm. I don't know which one is worse!

A Beach Bum

Currently, I am an Iowa captive. It's a sensitive subject because my love language is laying on the beach, drenched in sun.

An Info Hog

I wouldn't say I am a walking encyclopedia but an absolute info hoarder.