Your amazing work gets clients in the door—but it’s the backend journey (from inquiry to offboarding) that keeps them coming back.
transforming your admin chaos into clarity
client experience expert
⤹
For almost a decade, I was a well-known Midwest photographer who couldn’t wait for my next booking.
But the admin side of my business? An absolute trainwreck.
Workflows? Nonexistent. Inbox zero? Never met her. I was drowning in paperwork, spending more time figuring out what each client needed than actually photographing—the part I loved most.
Thankfully, you don’t have to be like me. You can wake up ready to focus on the parts you love and let the admin work run itself.
My zone of genius? Think Marie Kondo meets business automation—except with a lot more creativity. I cut through the clutter, simplify, and build systems that actually make sense.
OCD and systems-obsessed
Hey, I'm Caitlyn
Elevate your interactions with seamless systems that delight your clients.
client experience enhancement
Whether you’re just getting started or need a HoneyBook revamp, I tailor your CRM to suit your unique needs.
CRM Setup
Automate client onboarding, invoicing, and follow-ups, so you never miss a beat.
custom workflow automations
I’ve helped countless entrepreneurs transform their businesses.
honeybook pro team member
what i bring to the table
6 Years Systems Strategist ✨ 7 Years Pro Photographer ✨ 100 + Workflows Created ✨ 6 Years Systems Strategist ✨ 7 Years Pro Photographer ✨ 100 + Workflows Created ✨ 6 Years Systems Strategist ✨ 7 Years Pro Photographer ✨ 100 + Workflows Created ✨ 6 Years Systems Strategist ✨ 7 Years Pro Photographer ✨ 100 + Workflows Created ✨ 6 Years Systems Strategist ✨ 7 Years Pro Photographer ✨ 100 + Workflows Created ✨ 6 Years Systems Strategist ✨ 7 Years Pro Photographer ✨ 100 + Workflows Created ✨
Everyone has their quirks;
here are a few of mine...
During a busy season of my business, my youngest daughter arrived early, along with an unexpected Down Syndrome diagnosis. Her birth taught me to slow down, lean in on Jesus, and find contentment in the present—a lesson that’s made me a more mindful entrepreneur and mother.
the why
My dream is to become a sourdough baking extraordinaire, but my starter has a mortality rate that rivals the Hunger Games arena. Maybe automation can help with that too?
The Dough
Currently, I am an Iowa captive. It’s a sensitive subject because my true love language is laying on the beach, drenched in the sun, and sipping on kombucha (my current faves are GTS Lemon Berry and Kevita Mango Lime – yum!).
the beach
Waking up with a gap-toothed grin—the adult kind, not the cute kid kind—might explain my obsessive brushing and the occasional splurge on a ridiculously pricey electric toothbrush (Adulting is a blast, right?).
The fear
